Here are the differences in between Marketing, Advertising, and PR (Public Relationship)-
Marketing
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Advertising
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Public Relationship (PR)
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Marketing is the overall process of boosting up public awareness of a product, person, organization or service.
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Advertising is a method of influencing a target audience to buy a product.
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PR is a process of transfer and maintain positive awareness of the organization.
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Engage in taking Organisation’s promotional decisions from target customer, researching the market to setting a marketing budget, product launches and evaluating the success.
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Engage in searching target market and influencing them to buy a product through television, radio, print publications, the internet, posters or billboards etc.
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Engage in giving information and making news about the organization through writing press releases, contacting media, public forums, taking clippings from print publications, writing in-house magazines and newsletters etc.
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Marketing includes the process of Advertising and Public relationship management (PR).
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Advertising is a short time campaign of Marketing.
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A public relationship is the vital part of Marketing which may fall in advertising campaign nowadays.
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An immediate goal is the promotion of organization as well as product or service by taking right decisions.
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An immediate goal is to sell the product to target consumers.
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an immediate goal is to maintain informatics and positive relations between organization and public
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The inherent aim is to make the mission successful towards a vision of the organisation.
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The inherent aim is profit.
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Inherent aim is to build and fruitage goodwill of organization in public
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A measure of success is the decisions taken towards accomplishing a vision of the organization.
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A measure of success is the number of sales and/or the revenue it generates.
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A measure of success is public reviews and opinion about a company.
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Supply of decisions and money.
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Supply of product and services.
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Supply of information of organization and its products and services.
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Focus on Branding of an organization.
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Focus on sales.
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Focus on organization’s goodwill.
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