Designing a retail store location and layout is a process of using store place in a premeditated and tactical way to influencing the customers and boost the sales margin. Store location and layout designing are directly affected by consumer’s buying behavior. The escalation in footfall into the store place mostly depends upon the interior, layout, location of the store. This post gives a wide-ranging overview of store location and layout in retail marketing.
Types of Retail Store Location:
1. Mall Space:
Malls consist big center in which many brands and retailers are competing with each other under one roof as discuss in types of retailers. There are a variety of stores and shops format in mall space. Leasing amount in the mall is much bigger as compared to other locations.
2. Shopping Centres:
These are the strip malls, commercial building with retail shops or shopping complex where there is a range of retail shops exist. Leasing contract with shopping centers indulgent than a mall. There are minimum 3 units up to 20 shops in one building with limited parking area.
3. Downtown Area:
Downtown is a core area which is located in heart of the city. Getting a store on lease basis is much easier with fewer rules. The store may locate in a commercial building or strip shops. It’s a premium choice of store location in this kind of area but limited parking space is a big issue for this.
4. Free Standing Locations:
Free standing location is any area or single detached building or residence which can be used for business operations. This can be located in the neighborhood, any busy highways or residential areas. This is beneficial in terms of leasing amount with free from rules.
5. Home-Based:
Initially, all the businesses get a kick from home itself, but some of the businesses are taking a decision to continue with it in the home itself. This location is inexpensive and reliable but a challenge is to attract customers in this kind of locations.
Types of Retail Store Layout:
1. Straight Layout: Ideal use of walls and create a free space to move freely :
2. Diagonal Layout: Crosswise arrangement of racks:
3. Angular Layout: Curve shape arrangements with a sophisticated design:
4. Geometric Layout: Trendy design with symmetric arrangements with racks.
5. Mixed Layout: Mixture of Diagonal, geometric and angular layout space:
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